M7Alpha was hired by Azure Wellness to create a brand identity for their new beauty salon business in Malta. Our team worked closely with the owner to understand their vision and values, and used this information to create a cohesive and memorable brand.
As part of the branding project, we conducted market research to understand the target audience and competition in the beauty industry in Malta. Based on this research, we developed a brand positioning statement that reflects Azure Wellness's unique selling proposition. The logo features a clever stylization of the lotus leaf - a symbol of purity, rebirth, and strength. Meanwhile, the combination of colours conveys a sense of calm and clarity, while the bold font adds a touch of sophistication. The team also created a brand kit that includes guidelines for the use of colours, typography, imagery, and other elements. We also designed a variety of templates for use in communications and advertising materials, including social media posts, email marketing campaigns, and print ads.