Authenticity in the Age of AI
Artificial Intelligence is undoubtedly a rising tide we can no longer ignore....
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Nostalgia... and how your business can tap into its power.
A coping mechanism. A popular marketing technique. An act that makes you...
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Why your marketing shouldn't focus on advertisements...
We don’t like a lot of promotional adverts. And if you’re a...
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A Swedish Vodka in New York - How Absolut conquered America
When Absolut was introduced in the USA in 1979, the argument against...
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Purchase brands vs Usage brands: What works?
Studies have shown that brands take one of two general approaches to...
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