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Marketing

Maurice Aquilina
Posted by Maurice Aquilina
September 11, 2022

A Swedish Vodka in New York - How Absolut conquered America

When Absolut was introduced in the USA in 1979, the argument against...

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Maurice Aquilina
Posted by Maurice Aquilina
September 3, 2022

Purchase brands vs Usage brands: What works?

Studies have shown that brands take one of two general approaches to...

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