Branding vs logo: what a brand identity actually includes
A logo is one mark; a brand identity is the full system around it. Here is what a brand identity includes and when you need a full project or a refresh.
Insights
Thinking on web, brand and business.
Practical ideas from the M7Alpha team on design, marketing, branding and running a business, written by founder Maurice Aquilina and Head of Marketing Lee D’Amato.
Custom software vs off-the-shelf: when does a bespoke business system make sense?
When does custom software beat off-the-shelf tools? Compare cost, fit, ownership and integrations, and spot the signs you have outgrown spreadsheets.
How long does it take to build a website?
How long does a website take to build? The phases of a website project, what speeds it up or slows it down, and how to prepare.
What to expect from a social media management agency in Malta
What a social media management agency in Malta should do, how a good monthly process works, what to measure, what to ask and which red flags to avoid.
How to redesign a website without losing your Google rankings
A practical checklist for redesigning your website without losing Google rankings: URL inventory, 301 redirects, staging, launch day and monitoring.
AEO vs SEO vs GEO: what is the difference?
AEO, SEO and GEO explained: what each one means, how they compare and overlap, and which a Maltese business should focus on first.
How much does a website cost in Malta?
Typical Malta website prices in 2026, from small business sites to corporate platforms, what drives the cost, and how Micro Invest can help.
How much does an e-commerce website cost in Malta?
Typical prices for online shops in Malta in 2026, from small stores to ERP-integrated platforms, plus the running costs and Malta-specific factors.
How to choose a web design agency in Malta
A practical checklist for choosing a web design agency in Malta: portfolio, in-house team, ownership, SEO, AI search, support and red flags.
How to get your business recommended by ChatGPT and AI search
How ChatGPT and other AI assistants choose which businesses to recommend, plus a practical step-by-step plan for Maltese businesses.
SEO in Malta: a practical guide for local businesses
A practical guide to SEO in Malta: Google Business Profile, local search, reviews, content, measurement and how SEO now feeds AI search.
What is GEO (generative engine optimisation)? A guide for Maltese businesses
GEO explained for Maltese businesses: how ChatGPT, Claude, Gemini and other AI tools choose sources, how it differs from SEO, and how to measure it.
The Real Value of a Corporate Group Page: From Investment to Engagement
Build a corporate group site that reflects true brand values! With proven expertise, we reveal the recipe for a website that makes an impact.
Authenticity in the Age of AI
Artificial Intelligence is undoubtedly a rising tide we can no longer ignore. It is here to stay and will impact every aspect of our lives. But like in every good story, there are always two sides. And while AI is ushering in new and endless possibilites, it also has in the process turned into a universal puzzle, sparking endless debates and discussions across all sectors.
Nostalgia… and how your business can tap into its power.
A coping mechanism. A popular marketing technique. An act that makes you…
Why your marketing shouldn’t focus on advertisements…
We don’t like a lot of promotional adverts. And if you’re a…
A Short Guide on How To Be Wrong
To every person who has ever proven us wrong: Thank you. Being…
The Misuse of Minimalist Design
In 1947, famed architect Mies van der Rohe used the phrase “less…
A Swedish Vodka in New York, How Absolut conquered America
When Absolut was introduced in the USA in 1979, the argument against…
Purchase brands vs Usage brands: What works?
Studies have shown that brands take one of two general approaches to…
Think INSIDE the box!
“Be creative! Be original!… Think outside the box!” Whether these are phrases…
The age of the office is not over, and it shouldn’t be.
Continuing from Part 1… Over the last 6 months, business owners have…
The Future is not Remote.. the Future is Flexible
For years, many business owners (admittedly myself included) have stood strong and…
