Parkerstone Real Estate
A new venture powered by both fresh faces and experienced masters of the craft, Parkerstone seeks to inject into the real estate industry a combination of wisdom, experience, innovation and a personal touch. The team behind Parkerstone approached M7Alpha Creative Studios for a complete A to Z digital solution, this included creating the brand, web development, web design, and marketing.
We got the ball rolling by learning more about the people behind Parkerstone, obtaining insights about the team’s history, interests, personal challenges and beliefs. This information was combined with in-depth qualitative research into leading real estate agencies. These insights were used for the curation of the logo, brand colours as well as the website’s design. To reflect the mix of new talents as well as experienced members that make up Parkerstone, a creative, fun yellow was paired with purple, which is more closely associated with wisdom, experience, and legitimacy. Once the website design and branding exercises were executed, we created the content for online distribution, wrote all the necessary texts, and began managing Parkerstone’s social media platforms.