Case study
AX Caterers
AX Caterers by The Palace is an outside catering business in Malta, part of the AX Group, serving weddings, corporate events and private parties at its own venues and partner venues around the island. M7Alpha designed and built its website, which gives each type of event its own page, lists the venues available and leads every visitor to a tailored quote request.
The project
AX Caterers by The Palace is an outside caterer in Malta, run from AX The Palace in Sliema and part of the AX Group. M7Alpha designed and built its website, which is organised around the three kinds of event the team caters most: weddings, corporate events and private parties. This case study explains how the site is structured and how it turns someone planning an event into a quote request.
Why does an outside caterer need a page for each type of event?
Because a couple planning a wedding, an office manager booking a product launch and a parent organising a garden birthday are looking for different things, even when the food is similar.
The website gives each of them a dedicated page written for their occasion, plus an overview page on outside catering and a menus page. That keeps every page focused, and it means each one can answer a specific search, such as wedding caterers in Malta or corporate event catering, rather than one general page trying to cover everything.
| Page | Who it is for | The question it answers |
|---|---|---|
| Outside Catering | Anyone hosting an event away from a restaurant | Can you cater at my venue, even without a kitchen? |
| Weddings | Couples, including those planning from abroad | Can you shape the menu and help us find a venue? |
| Corporate | Businesses and event organisers | Can you handle the venue, planning and food for a business function? |
| Private Party Catering | Families and friends | Can you take care of a birthday, anniversary or graduation? |
| Our Menus | Everyone comparing options | What can we eat, and is there a food-only option? |
How do the venue listings help people plan?
The venue listings answer the question most people have before they think about food: where will the event take place?
The wedding, corporate and outside catering pages each show a set of venue cards that visitors can filter between AX’s own venues and outside catering locations. AX venues include spaces at AX The Palace and AX The Victoria Hotel in Sliema, such as TemptAsian and the William Shakespeare Suite. Partner venues include historic settings around Malta, such as the Mdina Ditch, Ta’ Xutu Tower above Wied iż-Żurrieq and the Red Tower overlooking Għadira Bay. Each card carries a short description, so a visitor can build a shortlist without leaving the page.
What turns a visitor into a catering enquiry?
A clear next step on every page, and a form that asks the right questions up front.
The homepage opens with a direct invitation to request a tailored quote. The menus page explains the three ways to order, from full-service catering to menus designed around the day and food-only platters for collection or delivery, and finishes with an enquiry form. That form asks for the type of event and the number of guests alongside the usual contact details, which gives the events team what it needs to reply with something useful the first time.
The contact page keeps things simple: a short reassurance that planning an event does not have to be stressful, the address at AX The Palace, phone numbers and a form.
How does the site introduce the people behind the food?
A Meet the Team section on the homepage puts faces and backgrounds to the operations, events and kitchen teams.
Each profile covers the person’s role and experience across AX’s Sliema hotels and catering. For an event that is months in the planning, knowing who will be handling the menu and the logistics matters, and it gives the business a personality that a list of services cannot.
What should other event caterers put on their website?
Most of what works here applies to any catering or events business:
- A page per occasion: weddings, corporate and private parties each deserve their own page and wording.
- Venues alongside food: show where events can happen, not just what will be served.
- Practical reassurance: answer worries such as venues without a kitchen or planning a wedding from abroad.
- Flexible ordering: explain full-service and food-only options clearly.
- A focused enquiry form: ask for event type and guest numbers so replies can be specific.
- A blog: a place for ideas and guidance that keeps the site growing over time.
How M7Alpha helps catering and events businesses
M7Alpha designs and builds websites for hospitality, food and events businesses in Malta, with all design and development done by our in-house team. If you run a catering or events business, see our web design and development service, browse more projects, or tell us about your project.
Frequently asked questions
Who designed the AX Caterers website?
M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built the website for AX Caterers by The Palace. The site is organised around weddings, corporate events and private parties, with venue listings and a quote request on every page.
What is AX Caterers by The Palace?
AX Caterers by The Palace is an outside catering business in Malta and part of the AX Group, based at AX The Palace in Sliema. It caters weddings, corporate events and private parties at AX venues and partner venues around Malta.
What pages should a catering website have?
A homepage that says clearly what you cater and where, a page for each main type of event, a menus page, a venues page if you offer them, and a contact page with an enquiry form. Asking for event type and guest numbers in the form saves time for both sides.
How much does a catering or events website cost in Malta?
It depends on the number of pages, features such as venue listings and enquiry forms, and how ready the content and photography are. Our guide on how much a website costs in Malta explains what drives the price.
