Tipico

Risk in Safe Hands is an information website by Tipico, a regulated betting provider operating in Germany and Austria, that explains how the company protects its customers. M7Alpha designed and built the website, which presents regulatory, security and prevention information in English, German and Turkish, with separate content for each market. This case study looks at how to make detailed compliance information clear, calm and easy to navigate.

What is Risk in Safe Hands for?

The site explains, in one place, the measures Tipico takes to keep its products fair and its customers safe. It is an informational website rather than a sales one: its purpose is to answer questions about regulation, security and responsible play.

Its opening statement sets the tone. It says that risk must always remain manageable, that conditions must be fair, and that losing a bet should never cause personal or financial hardship. The rest of the site explains how that principle is put into practice.

How is so much regulatory information kept easy to navigate?

We grouped everything into five sections, each named with a single word, so visitors can see the whole scope of the site at a glance.

• Safety: regulatory overview, account security, protection of minors and privacy.
• Integrity: security of deposits and winnings, fair rules, game fairness and integrity of sports.
• Information: account information, probability of winning and game rules.
• Tools: account tools, exclusion options and safe gambling principles.
• Prevention: recognising problem gambling, prevalence, a self-check, support organisations and advice for concerned family members.

The homepage repeats this structure as an overview of security and regulatory measures, with every topic linked directly. A visitor who wants to know how complaints are handled, or how deposits are kept separate from company funds, can reach that answer in two clicks.

Why does the site change by country and language?

The rules, licences and products differ between Germany and Austria, so the site lets visitors choose their market as well as their language.

The market switch changes the content itself, not just a label. The regulatory overview, for example, explains the licences that apply in each country, and the wording reflects the products offered there. On top of this, the whole site is available in English, German and Turkish, built on WordPress with a multilingual setup that keeps each version in step with the others.

How should sensitive topics be presented on a website?

Calmly and plainly, with help always within reach.

The Prevention section explains how problem gambling is recognised, using the criteria set out in international clinical guidance, and includes an Am I at risk? page. It then points to support organisations and includes a page written for family members who are worried about someone close to them. The design stays quiet: clear headings, readable text and no distractions, so the content can be read without pressure.

The same approach runs through the practical pages. Account security advice is written as short, direct steps, and the complaints process is set out in order, from contacting customer service to the independent dispute resolution body.

What can other regulated businesses learn from this project?

Compliance content is often published as long legal documents that few people read. Risk in Safe Hands takes the opposite approach, and the lessons apply to any regulated sector, from finance to healthcare:

1. Give every compliance topic its own short, clearly titled page.
2. Group topics under a handful of plain headings.
3. Let market and language change the content where the rules differ.
4. Write sensitive information in a calm, direct tone, with support routes visible.
5. Keep informational sites free of sales messages.

Clear, well-structured pages like these are also easier for search engines and AI assistants to read and quote accurately.

Alongside Risk in Safe Hands, M7Alpha has also built other internal websites for Tipico.

How M7Alpha helps regulated and multilingual businesses

M7Alpha designs and builds websites for businesses in Malta and abroad that need to present complex or regulated information clearly, in more than one language when needed. All design and development is done in-house. See our web design and development service, browse more projects, or talk to us about your project.

Frequently asked questions

Who designed Tipico's Risk in Safe Hands website?

M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built Risk in Safe Hands, Tipico’s multilingual website on safety, integrity and prevention. M7Alpha has also built other internal websites for Tipico.

What should a customer protection website for a regulated business include?

It should explain the regulation the business operates under, how customer accounts and funds are protected, the rules and complaints process, the tools customers can use to stay in control, and where to find independent help. Each topic works best on its own clearly titled page.

How do you build one website for several countries and languages?

Separate the two choices. Let visitors pick their market, so content can change where rules differ, and their language, so they can read it comfortably. A multilingual setup in WordPress keeps every version in step and easier to update.

Should compliance information be published as web pages or as PDFs?

Web pages are usually better. They read well on phones, can be linked to directly and are easier for search engines and AI assistants to understand. Formal documents such as terms and conditions can still be offered alongside them.