Newark School is a private school in Malta that aims to make learning enjoyable for students. The school utilizes state-of-the-art facilities, cutting-edge technologies, and contemporary multi-modal teaching methods to promote student development. M7Alpha Creative Studios was commissioned by Newark School to create a website and marketing strategy to increase the school’s visibility on the islands of Malta and Gozo.
Newark School's junior, middle, and senior schools make parents their core target audience. Studies show parents often feel overwhelmed and anxious about their children and their own abilities. In response, M7Alpha created a marketing strategy that aimed to provide a supportive and informative space for parents. To achieve this, the website's design and interface emphasized a calming aesthetic, a straightforward experience, and easy access to school events through photos on the homepage. The M7Alpha team also used social media to share helpful tips and advice for parents on time management, supporting their children, and self-care.