VING Insurance Brokers
VING Insurance Brokers Ltd. is made up of a team of insurance professionals who advise customers on which insurers or insurance products are best for them and, in case of a claim, represent them. VING Insurance Brokers Ltd. approached the M7Alpha team to design and develop their website, create a comprehensive marketing plan, and manage their social media accounts.
A key objective in the marketing plan for VING Insurance Brokers was differentiating their brand as insurance brokers to their audience personas. To this end, that M7Alpha developed a content strategy that leverages different media channels, influencers and local personalities in order to communicate the different ways an insurer broker can assist insurance customers even if they are already insured. M7Alpha curated various scripts and visual assets to transform VING’s website and social media pages into hubs people can easily follow to learn how to navigate the world of insurance. To facilitate communication and conversion, the Ving website gives visitors the ability to easily chat with the VING team through its live messenger support system.