Desira Holdings
Desira Holdings is a parent business entity with a comprehensive range of business ventures in the construction, proper-ty development, and the finishes market. With subsidiaries such as Ecorepsil and Ecodream, Desira Holdings is known for investing in disruptive, environmentally-friendly, innovative products. Desira Holdings approached the M7Alpha team to build a brand that represents and unites the different businesses it operates.
Task
The numbers are clear: People do judge a book by its cover. 52% of online shoppers wouldn’t return to a website because of its overall aesthetics. When it comes to shoppers looking for high-quality products, the number goes up. M7Alpha created a photography-rich, highly-visual website that accentuates the commitment of the Black Box brand towards superior quality sound systems. The website's design balances luxury with classic simplicity through earthy colours, custom-made visual assets, and detail-oriented product descriptions. For this project, the objective was to create a website that imitates the best characteristics of browsing a physical store, allowing its visitors to quickly make comparisons between products, and easily ask for more information from the team via a live chat support system.
