Bajada Lyons Group

Bajada Lyons Group is a Maltese business group whose ventures range from solar energy and elderly care to a boutique hotel in Valletta and a portfolio of start-up investments. M7Alpha created the group’s brand identity and logo, designed and built its website at bajadalyonsgroup.com, and hosts and maintains it. This case study looks at the particular challenge of a group website: presenting many different businesses under one name without losing sight of any of them.

What makes a group website different from a company website?

A group website has to tell one story about many businesses, each with its own customers, tone and brand. A visitor might be a job seeker, a journalist, a potential partner, a supplier, or a customer of one company who wants to know who stands behind it.

For Bajada Lyons Group the range is unusually wide. Its website traces the group back to its founder importing Australian solar panels more than 30 years ago, and today it lists businesses in renewable energy, elderly care, assistive technology, hospitality, property, commercial laundry and digital innovation. The website has to make sense of all of that in a few clicks.

What role does the group brand play?

The group brand works as an umbrella: it sits above the individual businesses and gives them a shared signature, without competing with them.

That matters because several of the group’s companies are known in their own right, from Lyons Care to Bajada New Energy and Palazzo Ignazio. The Bajada Lyons Group identity and logo that M7Alpha created needed to feel stable and credible enough to stand behind an energy business, a care home and a hotel at the same time. On the website, the brand frames the group’s line, “Where Value meets Vision”, and carries through every page, from the portfolio to the careers listings.

How does the website present so many businesses?

A dedicated Our Portfolio page gives each venture a short headline and a one-line description of what it does.

Grouped by sector, the businesses on the portfolio page are:

One line per business is enough for a visitor to understand what each company does and how it fits the whole. It also means the group can add new ventures to the page as its portfolio grows, without redesigning the site.

How does the site build trust with people who do not know the group?

The About Us section answers the question “who is behind this?” with the group’s history, mission, vision and values.

Alongside the story, the page presents headline facts from the group’s own record, such as its work in renewable energy since 1989, a team of more than 170 professionals and its 2022 SME of the Year award. About Us also leads to Our Team and Our Founder pages, so readers can put names and faces to the group. For a partner or a prospective employee, that context answers the questions they would otherwise ask in a first meeting.

Why do news and careers matter on a group site?

They give people a reason to come back, and they let one website do work for every business in the group.

The Careers page lists open roles across the group, from electrical and maintenance technicians for the renewable energy businesses to guest service, housekeeping and food and beverage roles at Palazzo Ignazio and supervisory roles in laundry operations. Each listing has a short description of the role and the person it suits. News & Updates collects announcements from across the businesses in one place. Contact Us gives the group’s address at Bulebel Industrial Estate in Żejtun, its email and office hours, with an enquiry form repeated on the main pages.

What can other business groups learn from this project?

• Give the group its own identity: an umbrella brand that supports the individual companies rather than replacing them.
• Build one portfolio page: a headline and one plain line per business.
• Put the history and the facts on the About page: who founded the group, what it does and how big it is.
• Recruit for every business from one careers page: candidates see the whole group, not one vacancy.
• Keep group news on the group site: so there is one current source for announcements.

Clear group pages also help AI search. When someone asks ChatGPT, Claude, Gemini, Copilot or Perplexity who owns a business in Malta, those assistants look for a source that states the relationship plainly, and a portfolio page that names each company and what it does is exactly that kind of source.

How M7Alpha helps business groups

M7Alpha builds brands and websites for Maltese groups and for the individual businesses within them, with branding, design and development all done in-house. For Bajada Lyons Group, that also includes the FreshFolds brand and website. See our brand building and consultancy and web design and development services, or tell us about your group.

Frequently asked questions

Who designed the Bajada Lyons Group website?

M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built the Bajada Lyons Group website and created the group’s brand identity and logo. M7Alpha also hosts and maintains the site.

What businesses are part of Bajada Lyons Group?

According to the group’s website, its portfolio includes Bajada New Energy, Solar PV Farms, Solar Systems, Proenergy Solutions, Lyons Care, Connected Care, Kingswell Innovation, Palazzo Ignazio, Bajada Investments, FreshFolds, Digital Brain and HumAIn, as well as investments in ventures such as StarScout, MyMama and GRNR.

Should a business group have one website or a website for each company?

Usually both. Each business needs its own website for its customers, while the group website explains who owns them, what they have in common and how to work with or for the group. The group site should link clearly to each business.

What should a group careers page include?

A list of open roles across all the businesses, with the company, a short description of each role and the kind of person it suits, plus a simple way to apply or ask a question. Keeping every vacancy on one page shows candidates the full range of opportunities in the group.