Case study
eCabs Group
eCabs Group is a Malta-founded group of companies in ride-hailing, mobility software, last-mile logistics, car rental and real estate. M7Alpha designed and built the eCabs Group corporate website and hosts and maintains it, and also works with the group on e-commerce, internal systems and web apps, branding, graphic design and print, and digital marketing.
The project
eCabs Group is a group of companies founded in Malta in 2010, working across ride-hailing, mobility software, last-mile logistics, car rental and real estate. M7Alpha designed and built the eCabs Group corporate website, which introduces the group and each of its companies, and we host and maintain it. Our work with the group also covers e-commerce, internal systems and web apps, branding, graphic design and print, and digital marketing and social media.
Why does a group of companies need its own website?
Because each company speaks to its own customers, while the group needs one place that explains how everything fits together. eCabs Malta talks to passengers, FastDrop talks to retailers and shippers, and VAI Drive talks to people renting a car.
The group website speaks to the people who need the bigger picture: business partners, investors, future employees and journalists. They are not looking for a taxi or a parcel delivery. They want to know who is behind the brands, how the businesses connect and where the group is heading.
How does the website explain five different businesses?
It gives every company the same simple treatment: one plain description on the homepage, then a page of its own under Our Companies.
| Company | What it does, in the group’s own terms |
|---|---|
| eCabs Malta | Ride-hailing in Malta, which grew from dial-a-cab to app-based bookings |
| eCabs Technologies | Software for taxi and ride-hailing operators in regulated markets |
| FastDrop | Last-mile delivery, logistics and warehousing across Malta and Gozo |
| VAI Drive | Car rental for tourists, local customers and corporate teams |
| Project Unicorn | A mixed-use development in St Julian’s combining living, working and hospitality spaces |
The repeated format is deliberate. A visitor can understand the whole group by reading five short lines, and the same consistency helps search engines and AI assistants such as ChatGPT, Claude, Gemini, Copilot and Perplexity describe the group accurately when someone asks what eCabs does beyond taxis.
Who is the group website written for?
It is written for people deciding whether to partner with, invest in or work for the group, and the structure follows those audiences:
- Partners and investors: the homepage closes with an invitation to partner and invest, leading to a contact page for partnership discussions.
- Anyone researching the group: About Us covers the founding story, the leadership team, the core pillars of the business and where the group operates.
- Job seekers: Careers lists current vacancies, explains the recruitment process step by step and sets out the values the group hires for.
- Press and the public: News & Updates gathers announcements and insights in one place.
How does the site show a story of steady growth?
By telling it in order and backing each step with facts. The About Us page explains how the business began as a small private transport operator with two cars in Malta and grew into a group with a footprint in Greece, Romania, Germany, the United Kingdom, Norway, Sweden and Australia.
An “Our Journey” section on the homepage makes the same point in brief: each company operates independently but shares a focus on reliability, innovation and local impact. Leadership profiles add the people behind the story, which matters to partners who want to know who they would be dealing with.
What else has M7Alpha done for eCabs?
The corporate site is one part of a wider working relationship. Across the group, our work includes e-commerce, custom internal systems and web apps, branding, graphic design and print, and digital marketing and social media, as well as hosting and maintenance.
Working across several companies in one group has a practical advantage: the same team understands how the businesses connect, so a change in one place does not surprise another. If you are weighing up a bespoke system against a ready-made product, our article on custom software vs off-the-shelf sets out the trade-offs.
What should a group or holding company website get right?
Clarity first, detail second. From this project:
- Say in one sentence what the group does across all its companies.
- Describe every company in the same short format.
- Give each company its own page, and leave the selling to the company’s own website.
- Write separately for partners, investors and job seekers.
- Keep facts such as founding year, locations and leadership consistent everywhere they appear.
How M7Alpha helps groups and multi-brand businesses
M7Alpha has built websites for Maltese groups with several divisions since 2004, including a modular corporate platform for AX Group, and our team is entirely in-house. If your group needs one clear home online, see our web design and development service or get in touch.
Frequently asked questions
Who designed the eCabs Group website?
M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built the eCabs Group corporate website and hosts and maintains it. M7Alpha also works with the group on internal systems and web apps, branding, graphic design and print, and digital marketing.
Which companies are part of eCabs Group?
According to the group’s website, eCabs Group includes eCabs Malta (ride-hailing), eCabs Technologies (software for taxi and ride-hailing operators), FastDrop (logistics and last-mile delivery) and VAI Drive (car rental). The group is also developing Project Unicorn, a mixed-use development in St Julian’s.
What is the difference between a group website and a company website?
A company website sells a product or service to customers. A group website explains who owns and runs the companies, how they relate to each other and where the group is going, mainly for partners, investors, employees and the press. Most groups need both.
Should every company in a group have its own website?
Usually, if each company has different customers. Separate sites let each brand speak directly to its own audience, while a group site ties them together. The important thing is that facts such as names, addresses and leadership stay consistent across all of them.
