Case study
FastDrop
FastDrop is a delivery and logistics company in Malta, part of eCabs Group, offering last-mile delivery, middle-mile distribution, e-commerce logistics and warehousing across Malta and Gozo. M7Alpha created the FastDrop brand and logo, designed and built its website, and hosts and maintains it, and our work also included e-commerce and a custom web app.
The project
FastDrop is a delivery and logistics company in Malta, part of eCabs Group, offering last-mile delivery, middle-mile distribution, e-commerce logistics and warehousing across Malta and Gozo. M7Alpha created the FastDrop brand and logo and designed and built its website, which we host and maintain, and our work also included e-commerce and a custom web app. This case study looks at how one website explains logistics to businesses while also looking after the people waiting for their parcels.
Who does the FastDrop website need to talk to?
Four groups of people, each arriving with a different question. Most logistics websites only speak to the business buyer, but FastDrop also hears from parcel recipients and future staff every day.
| Visitor | Their question | Where the site answers it |
|---|---|---|
| Retailers, importers and distributors | Can FastDrop handle our deliveries so we do not need our own fleet? | Services, Middle Mile, Last Mile, Distribution Services |
| Overseas shipping agents and e-commerce sellers | Is there a reliable delivery partner in Malta? | E-commerce Logistics and Contact |
| People expecting a parcel | Where is my package and when will it arrive? | Track My Package and the contact page FAQs |
| Drivers and staff | Is this a good place to work? | Join Our Team |
What did the FastDrop brand have to do?
It had to earn trust from two directions at once. A business handing over its stock needs to feel that FastDrop is organised and dependable, and a person at home needs to recognise the name in a delivery email or tracking link and know it is genuine.
That makes a logistics brand a working tool more than a decoration. It has to be quick to read, easy to remember and consistent wherever it appears, from the website header to a message telling someone their courier is on the way. Our article on branding vs logo explains why the identity is more than the mark itself.
How does the website explain logistics in plain language?
It starts by answering the basic questions directly: what is middle-mile delivery, what is last-mile delivery, and what is an e-commerce shipping partner? Business owners who have never outsourced deliveries get a definition before they get a sales pitch.
The homepage then frames the service around problems a business already recognises: the cost of buying and maintaining vehicles, the work of recruiting and training drivers, demand that rises and falls, and the need to keep goods safe in transit. The Distribution Services page breaks the operation into clear stages:
- Inbound: unloading, checks, digital intake records and customs handling.
- Warehousing: stock management, reporting and storage options.
- Order preparation: pick and pack, dispatch, returns and quality control.
- Delivery: routed and same-day deliveries across Malta and Gozo, with proof of delivery.
Laid out like this, a business can see which parts it needs, whether that is one stage or the whole chain.
How does the site help people waiting for a parcel?
A Track My Package link sits at the top of every page, and the contact page answers the questions recipients ask most. The FAQs cover when a parcel will arrive, how to change the delivery address, how to reschedule, whether you can collect from the warehouse in Marsa and what hours FastDrop delivers.
This matters for the brand as much as for the customer. Every parcel recipient is meeting FastDrop on behalf of the shop they bought from, and clear answers make that meeting a good one.
Why is the site available in more than one language?
The website offers Chinese and Italian versions alongside English, which suits a business that works with overseas shipping agents and international online retailers. A partner abroad can read the service details in a language they are comfortable with before making contact.
What can other logistics and delivery companies learn?
Write for everyone who meets your service, not only the buyer. Define industry terms before using them, break your operation into stages a customer can pick from, put tracking where recipients expect it, and answer delivery questions on the page before they become emails.
How M7Alpha helps logistics and service businesses
M7Alpha has built brands, websites and web apps for Maltese businesses since 2004, with every part of the work done in-house. If your business needs to explain an operational service clearly, see our web design and development service or tell us about your project.
Frequently asked questions
Who designed the FastDrop brand and website?
M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, created the FastDrop brand and logo and designed and built the FastDrop website. M7Alpha also hosts and maintains the site, and its work for FastDrop included e-commerce and a custom web app.
What is the difference between last-mile and middle-mile delivery?
Middle-mile delivery moves goods from warehouses or distribution centres to shops, outlets or other points in the supply chain. Last-mile delivery is the final step, from the depot to the customer’s door. FastDrop’s website explains both on its Services page.
Is FastDrop part of eCabs?
Yes. FastDrop is listed as one of the eCabs Group companies, alongside eCabs Malta, eCabs Technologies and VAI Drive. M7Alpha also designed and built the eCabs Group corporate website.
What should a delivery company's website include?
Clear explanations of each service, a way for businesses to request a quote, a tracking link that is easy to find, and answers to common recipient questions such as rescheduling, changing an address and delivery hours. A careers page also helps if you recruit drivers regularly.
