Case study
Lift Services
Lift Services Ltd is a family-owned Maltese company that supplies, installs and maintains lifts, stairlifts and platform lifts, partnering with manufacturers such as Cibes, Stannah and Lehner. M7Alpha designed and built its website, built a custom internal system, provides branding and logo work, graphic design and print, and social media and digital marketing, and hosts and maintains the site.
The project
Lift Services Ltd is a family-owned Maltese company that supplies, installs and maintains lifts, stairlifts and platform lifts for homes and commercial buildings, with more than 45 years of experience and its own in-house manufacturing team. M7Alpha designed and built the Lift Services website, built a custom internal system for the company, provides branding and logo work, graphic design and print, and social media and digital marketing, and hosts and maintains the site. This case study looks at how a technical, product-heavy business can explain itself clearly to homeowners, developers and its own future employees.
What does Lift Services do?
Lift Services supplies, installs and maintains vertical transportation in Malta and Gozo, from compact home lifts to heavy-duty lifts for commercial buildings.
The company partners with international manufacturers, including Cibes, Stannah, Raloe and Lehner, and is the exclusive distributor of home and commercial lifts in Tunisia, Algeria, Egypt and Morocco. It is run by three generations of the same family, still hands-on in the business, and its in-house manufacturing team allows it to carry out repairs and modifications itself.
How do you build one website around several lift brands?
You organise it by what the customer needs, then give each partner product its own detailed page, which is how the Lift Services site is structured.
| Product page | Who it is for |
|---|---|
| Cibes home lift | Homeowners who want a lift without a shaft or pit, including owners of traditional Maltese townhouses |
| Traction lifts | Developers, contractors and businesses fitting lifts in apartment blocks, villas and commercial buildings |
| Stannah stairlifts | People who find stairs difficult, on straight or curved staircases, indoors or outdoors |
| Lehner platform lifts | Homes, businesses and institutions that need wheelchair access on narrow or awkward stairways |
Each page goes into real detail: the Cibes page covers platform sizes, headroom and finishes, the Stannah page lists the stairlift models and what comes with an installation, and the Lehner page describes the platform lift range and notable installations in Malta. A buyer can learn enough on one page to know whether a product fits their building before speaking to anyone.
Which content helps buyers before they ask for a quote?
Practical guides and plain answers to money questions, published on the site’s blog and product pages.
Stairlift buyers often ask about cost and support, so the Stannah page explains the government grant scheme for home mobility solutions and where to collect the application form, and the blog carries a simple guide to grants and VAT relief for stairlifts in Malta. Other posts include a complete guide to Stannah stairlifts and a case study of a Cibes lift installed in a traditional home. When a visitor is ready, a Get a Quote form asks what they are interested in and invites as much detail as possible, so the team can prepare an accurate quote.
This kind of content also matters for AI search. When someone asks ChatGPT, Claude, Gemini, Copilot or Perplexity about stairlift grants in Malta or a lift for an old townhouse, those assistants look for pages that answer the question directly, and a clear guide on the supplier’s own website is exactly that.
Why does a lift company’s website also recruit?
Because skilled technicians are as important to a lift company as its products, and the website is often the first place a candidate looks.
Lift Services has a dedicated Careers page, and the homepage and About Us page talk openly about the company culture: employees who have been there since the early days, sons and grandsons of past employees, and benefits such as free training and a company car. Speaking to future staff on the same site as customers presents the company as one stable, family-run team.
How do the brand, print, social media and internal system work together?
They make Lift Services look and sound the same everywhere, and help the team run the work behind it.
- Branding and logo: a consistent identity across the website, printed material and social channels.
- Graphic design and print: printed material that matches the website, for customers who still want something in hand.
- Social media and digital marketing: M7Alpha provides social media and digital marketing so the products, guides and projects on the website reach people where they already spend time. See our digital marketing and social media service.
- Custom internal system: a web app built for the company’s own way of working, rather than a generic tool it has to adapt to.
- Hosting and maintenance: M7Alpha hosts and maintains the site, so changes go through the team that built it.
What can other engineering and technical suppliers learn?
Explain the product in the customer’s terms, and publish the answers to the questions your sales team hears every week. Organise pages by need and by product, put the technical detail where buyers can check it, write guides on grants, costs and installation, and keep one clear route to a quote on every page.
How M7Alpha helps engineering and technical businesses
M7Alpha designs and builds websites, brands and internal systems for engineering, technical and trade businesses in Malta, and manage their social media, all with an in-house team. See our web design and development service, or tell us about your project.
Frequently asked questions
Who designed the Lift Services website?
M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built the Lift Services website. M7Alpha also built a custom internal system for the company, provides branding, graphic design and print, provides social media and digital marketing, and hosts and maintains the site.
What does Lift Services supply?
Lift Services supplies, installs and maintains lifts in Malta and Gozo, including Cibes home lifts that need no shaft or pit, traction lifts for residential and commercial buildings, Stannah stairlifts and Lehner platform lifts. It is also the exclusive distributor of home and commercial lifts in Tunisia, Algeria, Egypt and Morocco.
How should a company with many products structure its website?
Group products by customer need, then give each product or brand its own detailed page with specifications, use cases and a route to a quote. Supporting guides on costs, grants and installation answer the questions buyers ask before they get in touch.
Is a blog worth it for a technical or trade business?
Yes, if it answers real customer questions. Practical guides, such as how grants work or how a product fits an older building, help buyers decide and give search engines and AI assistants clear answers to quote. Our guide to SEO in Malta explains how this supports visibility.
