Case study
Schranz
Schranz Ltd is a construction company based in St Julian's, Malta, that works as main contractor on private and public sector buildings and also offers high-end finishes and specialised project management. M7Alpha designed and built the Schranz website, which sets out its services, projects, careers and contact details in one clear structure, and M7Alpha hosts and maintains it.
The project
Schranz Ltd is a construction company in Malta that takes on projects as main contractor, from the structure of a building through to its finishes. M7Alpha designed and built the Schranz website and hosts and maintains it, giving the company a straightforward online home for its services, projects, careers and contact details. This case study looks at how the site is organised and why a contractor’s website has a different job from a shop or a hotel website.
What does a construction company’s website need to prove?
It needs to prove that the company can be trusted with a large, costly and complicated job. Nobody hires a contractor on impulse: developers, architects, property owners and corporate clients look for evidence of capability and good organisation before they pick up the phone.
For Schranz, that meant a website built around the four things a prospective client checks:
- Who the company is: an About Us page explaining how Schranz works as main contractor, combining its management team and core trades, such as shutterers, steel fixers, concreters and licensed masons, with subcontractors it has worked with on many jobs.
- What it does: a Services page covering construction, high-end finishes, specialised project management and a wider list of supporting services.
- What it has built: a Projects section organised by category, with featured projects on the homepage.
- How to reach the team: the St Julian’s office address, phone numbers and email in the footer of every page, plus a contact form.
How does the site explain work from structure to finishing?
The Services page splits Schranz’s work into four clear areas, so a visitor can see quickly whether the company covers the part of the project they need.
| Service area | What the page explains |
|---|---|
| Construction | Developing medium to large-scale buildings in the private and public sectors, built and finished to high specifications. |
| High-end finishes | Internal and external finishing to the architect’s specification, from flooring, apertures and cladding to plumbing, electrical work, landscaping, decking and dry wall, for new buildings and for refurbishing older ones. |
| Specialised project management | Planning and managing complex or bespoke projects, helping clients reduce risk, follow contractual instructions and make the most of their budget. |
| Other services | Construction consultancy, property surveying, notarial deeds and agreements, condominium services and maintenance, health and safety, cost planning, risk assessments and feasibility studies. |
Listing the supporting services in full matters more than it might seem. Someone looking for property surveying, cost planning or condominium maintenance in Malta may not think of a construction company first, but a page that names each service plainly gives search engines, and AI assistants such as ChatGPT, Claude, Gemini, Copilot and Perplexity, a clear answer to match against the question.
Why does the homepage lead with projects?
Because in construction, finished buildings are the strongest evidence a company can show. After a short introduction to the company, the homepage moves straight into featured projects, counters for ongoing and completed projects, the main services and a row of corporate client logos.
The Projects section itself is grouped into categories, so visitors can browse by type of work instead of scrolling through everything. Each new project the team adds makes the case a little stronger, without any change to the structure of the site.
How does the website help Schranz recruit?
A dedicated Careers page gives the company a permanent place to list open roles. Construction firms compete for skilled people as much as for clients, and the About Us page already makes the point that Schranz has grown by investing in its workers. Placing Careers in the main menu, next to Services and Projects, tells job seekers that the company takes hiring seriously.
What does ongoing hosting and maintenance add?
It keeps the website secure, up to date and working while the Schranz team gets on with building. Because M7Alpha hosts and maintains the site, technical upkeep sits with the same team that designed and built it, and the company does not have to manage servers or software updates itself. When there is a new project to show or a vacancy to fill, the site is ready for it.
What can other contractors learn from this project?
A contractor’s website works best when it answers a client’s due diligence before the first meeting. In practice:
- Explain how you work, not only what you do: main contractor, in-house trades, trusted subcontractors.
- Give every service a plain name and a short explanation, including the smaller supporting services.
- Put finished projects near the top of the homepage and make them easy to browse.
- Keep your address, phone numbers and email on every page.
- Use a Careers page to support hiring as well as winning work.
How M7Alpha helps construction and property businesses
M7Alpha designs, builds and hosts websites for businesses in Malta and abroad, with design and development done in-house by the people clients speak to directly. If you run a construction, engineering or property business, see our web design and development service, browse more of our work, or get in touch about your website.
Frequently asked questions
Who designed the Schranz website?
M7Alpha Creative Studios, a web design, development and branding agency in Żurrieq, Malta, designed and built the website for Schranz Ltd. M7Alpha also hosts and maintains the site.
What does Schranz Ltd do?
Schranz Ltd is a construction company based in St Julian’s, Malta. It works as main contractor on buildings in the private and public sectors, and also offers high-end finishes, specialised project management and services such as property surveying, cost planning, risk assessments and health and safety.
What pages should a construction company website have?
At minimum: About, Services, Projects and Contact, plus a Careers page if you hire regularly. Each service should have a plain explanation, projects should be easy to browse by type, and your address and phone numbers should appear on every page.
Should a contractor show its clients on its website?
Where clients are happy to be named, yes. A row of recognisable client logos, alongside photos of finished projects, helps a new client judge the size and type of work a contractor is used to handling.
