Ever wondered why some corporate group websites feel like a maze, while others guide you effortlessly through their world? It’s not about piling up pages or listing subsidiaries like trophies. It’s about crafting a narrative that resonates with everyone—from your employees and investors to your clients and potential hires.
A corporate group site isn’t just a scaled-up company website. If a company’s website is like one sleek sports car, then a corporate group site is the roadmap for the entire fleet: it reflects on the starting line, sets sights on the next waypoint, and meticulously shares plans for the journey in between. It brings the group’s full landscape into focus for every stakeholder—employees, investors, and clients—helping each find their place in the whole journey.
Many think a corporate group page should be neutral and impersonal to serve varied entities. But the opposite is true. A group is more than a collection of companies; it’s a unified entity with a shared vision. Your corporate group page should use personal language and your unique branding to anchor each subsidiary under that common vision, building cohesion and connection.
So, how can you fine-tune your corporate group website for maximum impact? How can you have your own group site really stand for representing your real brand values?
With years of experience and several high profile corporate group pages developed under our roof, we have believe we have winning recipe. Let’s pop the hood and see what makes a corporate group site truly stand out.
Tell Your Story
Whether your group of companies started from one idea or a dream, a person or a team, your story is truly remarkable and deserves to be shared.
You’ll need to block out some quality time to sit down with your leadership team and the contracted web agency, its designers, copywriters, and strategists and start by telling your story—the smooth rides, the wrong turns, the occasional fender benders—and entrust the team you’re working with to bring all this to life.
When we crafted the Bajada Lyons Group page, founder Mark Bajada shared his life’s journey, candidly recounting his ups and downs. His openness with our copywriters helped us create an authentic founder’s profile, giving readers a genuine view of his path forward. By the end of our workshop with Mark, we couldn’t help but feel a genuine emotional connection to his journey. His resilience and passion didn’t just guide our work; they pushed us to elevate our efforts, inspiring us to go the extra mile in the tasks he entrusted to us. Growth doesn’t happen without setbacks and vulnerability; sharing these brings credibility and depth.
Sharing your story as a founder breathes real life into the group’s mission, philosophy, and values. It turns abstract ideals into tangible experiences, allowing others to ride along on your journey. Your personal narrative adds depth and authenticity, transforming the company’s vision from a static billboard into a compelling road movie.
When stakeholders—be it employees, investors, or clients—can connect with the person/s behind the wheel, they’re more likely to embrace the direction you’re heading. Your story becomes the driving force that aligns everyone with the group’s overarching goals, fostering a shared sense of purpose and commitment.
Showcase Your Brands
Highlighting sectors reveals your strategic focus areas, while presenting individual brands within demonstrates the specific strengths and values each brings to the table.
For instance, the AX Group website which we developed doesn’t just list the sectors they operate in; but delves deeper into why each sector matters and how each brand within each sector contributes uniquely towards the group’s vision. This approach reinforces the unity and diversity within the group, showing how each part contributes to the organisation’s dynamism and adaptability.
This structure not only strengthens the group’s overall narrative but also shows stakeholders the breadth of expertise that defines your organisation’s impact.
Feature Your People
People connect with people. Giving a personal touch to your company also means showcasing those who set the wheels in motion in each and every company of the group—the behind-the-scenes heroes who make it all happen. This is why, after sharing the founder’s own story, we made sure to give the same importance to the whole team at Bajada Lyons team page. The way this page was carefully designed not only humanises the brand but also fosters a sense of unity among employees within the group, allowing them to learn about fellow colleagues under the same umbrella. In many groups, colleagues in sister companies often remain strangers—save for the annual Christmas party.
By highlighting your team, you enhance internal cohesion and build external trust. When everyone’s story becomes part of the bigger picture, core values develop organically. You can spotlight key players, publish engaging profiles, perhaps share some of their personal interests, highlight their professional journeys, and above all celebrate their achievements.
Showcasing your team members isn’t just a nice touch—it’s also a strategic move. It proves to your existing employees aspiring to progress and new applicants seeking to join, how people are truly valued and how career paths are shaped within your group. Which brings us to the next key ingredient…
Engage Talent
A well-structured corporate group page also has a unique appeal for attracting top talent. Many people seeking a longer-term career explore the group page in detail—not only to learn about the group, its ideology, and qualities but above all because a group offers stability, job security, and more room for growth within itself. Candidates see an organisation invested in growth, diversity, and long-term opportunity—an ideal environment for building a career.
When we designed and built the websites for eCabs and Tipico Group, we ensured that their career opportunities were prominently featured and easy to navigate… and most importantly up to date. To achieve this, we strongly suggest making use of HR systems like Recruitee, PeopleHR, SmartRecruiters, BambooHR or similar platforms with which we can integrate to make vacancy seeking and job application as seamless as it gets.
Share Your News
Keep your stakeholders in the loop with updated news from both the group as a whole and the individual companies. Regular updates serve all stakeholders—employees, investors, and clients—by providing insights into ongoing projects, achievements, news from the industry and future plans. It’s like keeping the playlist fresh; everyone stays engaged and informed about what’s coming next. This was the exact driving force that led to the design and development of the Blog page at eCabsTech. With the eCabs group now poised for internationalisation, showing current partners and potential investors how alive the group is and how well versed they are within their industry, will be the key to this success.
But let’s face it, consistently delivering fresh and engaging content isn’t a walk in the park. This is where digital agencies, web developers, and marketers shift into high gear. They help orchestrate your communication strategy, ensuring that your news doesn’t just inform but also inspires. By crafting compelling narratives and leveraging the latest digital tools, they make sure your updates hit all the right notes.
These professionals fine-tune your messaging, optimise your platforms, put in a good dose of SEO magic dust and keep the engine running smoothly so that your stakeholders are always connected and engaged. It’s a collaborative pit stop that keeps your corporate group site performing at its best, mile after mile.
Attract Investment
And while stories and strengths capture attention, the numbers build trust. Investors are interested in digging deep into accounts and reports—any data that would help them trust and invest. Transparency around performance, regulatory adherence, and annual reports builds the trust that stakeholders rely on.
By clearly presenting data on the group’s financial health and growth—revenue, sustainability efforts, compliance with financial standards—you reassure investors and partners of the group’s stability and integrity. A well-crafted Investment section or website like the one we’ve built for AX Group becomes a vital tool for facilitating investor relations, making it easy for them to access the information they need.
Conclusion
Each of these elements comes together to paint a comprehensive picture of your organisation—from its values and people to its measurable success and accountability. Think of it as tuning every component of an engine to achieve peak performance—the better each part functions, the smoother the ride for everyone involved.
So, whether you’re tuning up your existing site or building one from scratch, remember: it’s not just about the destination; it’s about sharing the journey. By crafting a corporate group site that truly resonates, you’re not just telling your story—you’re inviting others to be part of it.
If you’re thinking about building or completely revamping your group’s corporate page, get in touch. We’d love to be part of this project and your story.