Desira Holdings
Desira Holdings is a parent business entity with a comprehensive range of business ventures in the construction, proper-ty development, and the finishes market. With subsidiaries such as Ecorepsil and Ecodream, Desira Holdings is known for investing in disruptive, environmentally-friendly, innovative products. Desira Holdings approached the M7Alpha team to build a brand that represents and unites the different businesses it operates.
Task
We opted for a typographic logo that imitates and elicits strong visual connotations with locks, circuitry and doors by combining the initials of Desira Holdings. For the brand colours, the team opted for a rich blue with a quasi-metallic copper, playing with textures to highlight and emphasise the play between change and security, reflected in the company’s goal to retain its position as a leader in the development industry by investing in new, innovative products and solutions.
