Burmarrad Group
Burmarrad Group is a supplier of private, commercial and industrial vehicles, as well a leading purveyor of motoring related services. Burmarrad Group approached M7Alpha for marketing services and social media management. Over time, the company’s digital marketing channels became its largest source of sales, and soon after, M7Alpha was also tasked with the development and management of Burmarrad Group’s website.
Task
Keeping in mind Burmarrad Group's diverse range of services and products, the content M7Alpha created seeks to communicate what the client offers without becoming overwhelming or repetitive. This is achieved through the combination of different formats and visual styles, from infographic assets to short videos to photosets. Burmarrad Group also regularly publishes content and promotions that offer tips on how to take better care of a vehicle, drive safer, and navigate the motor industry. These campaigns seek to offer continuous value to followers even if they are not looking to make a purchase, thereby building brand recognition and awareness. Eventually, Burmarrad Group also tasked M7Alpha with the redesign and development of their website. Whereas the old website was bloated and hard to navigate due to the volume of content it contained, the new website instead offers a seamless, cohesive portal that allows customers to quickly book a number of services, from leasing to rentals; browse the company's selection of vehicles; and also look for spare parts according to model and make.
