Role: Founder & Director
At M7Alpha since: 2004
Education: Goldsmiths, University of London
Expertise: Web design, Web development, Branding, Business strategy, AEO and GEO
LinkedIn: View profile ↗

Founder & Director

Maurice Aquilina

Maurice founded M7Alpha in 2004 and runs the business as its Director. He sets the studio’s direction, leads its client relationships and is usually the first person a new client speaks to, on the discovery call where a project’s goals, scope and budget are worked out.

He built M7Alpha around a simple model: every project is designed, built and managed by an in-house team, with no outsourcing to other agencies and no layers of account managers between the client and the people doing the work. That keeps accountability direct and decisions quick, and it is a large part of why several clients have stayed with the studio for 10 to 15 years or more.

Over two decades he has steered the studio through every shift in how businesses are found online, from the first company websites to social media, search and now AI assistants. That is why M7Alpha offers AEO and GEO consultancy alongside web design, internal systems, branding and digital marketing, so clients can be found in answers from ChatGPT, Gemini, Perplexity and Claude as well as on Google.

Under his leadership the studio has delivered more than 300 websites and worked with more than 500 businesses, from start-ups and family businesses to some of Malta’s largest groups, in Malta and abroad.

Responsibilities

What Maurice leads

01
Business strategy
Sets the studio’s services, priorities and standards, and decides where M7Alpha invests next.
02
Client relationships
Leads new enquiries and discovery calls, and remains the senior contact for long-standing and retainer clients.
03
Scope and proposals
Turns a client’s goals into a clear scope, timeline and quote, and agrees the approach before work starts.
04
Quality and delivery
Oversees design and development across projects, from the first concept to launch and beyond.
05
AEO, GEO and SEO
Advises businesses on how to be found, cited and recommended by AI assistants and search engines.

Working with Maurice

Questions about working with Maurice

Book a discovery call

How can I speak to Maurice about a project?

Book a free discovery call or email us from the contact page. Discovery calls go straight into Maurice’s calendar, so you speak to the person who will shape the project from the start.

What is Maurice’s role on a client project?

Maurice agrees the goals, scope and budget with the client, sets the approach with the team and oversees the work through to launch. He stays involved after launch for retainer and long-term clients.

What kind of businesses does Maurice work with?

Businesses of every size, from start-ups to large groups, in Malta and abroad. Hospitality is an area of particular depth, alongside transport, property, education, retail and technology.